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Loic Le Meur - What is a blog?

Uploaded by: RobinGood
Video Description:
Loic Le Meur, Executive Vice President and General Manager of Europe, Middle East and Africa for SixApart, the company behind one of the most popular professional blogging tools, Movable Type (the very system used to publish this site), is a popular and much followed blogger. Loic is also the organizer of Les Blogs an annual blog conference held in Paris.
I have had the opportunity to meet Loic during the Microsoft Search Champs 2 program, in April 2005 in Redmond. For the little I have had the time to exchange with him, I felt Loic to be a clever and very talented businessman, with great communication abilities. He is an ever smiling, outgoing and optimistic person capable of transmitting the blogging fever to anyone who happens to talk him into the topic.
In the coming weeks I will be publishing more clips from this bus-interview I had the opportunity to snatch from him while riding to the Microsoft campus. And if you can't make sense of Loic classy French accent here is a full transcript of what he said.
"Blogs are a very simple Internet sites that have free, special characteristics.
First one, its very very simple to publish them, so you can publish only with an email, or if you know how to use a browser, a web browser you can just use a blog. And you can even post with a phone like this, we call it mob-blogging.
The second difference, there are comments, so blogs contrarily to other websites, they do start discussions on everything. Discussions on politics, on any particular topics, like sports.
And the third difference is that people get audience which did not happen with personal homepages before. So there are some blogs that are very very well referenced for instances, and people get a lot of readers.
It's already going mainstream. It's not limited anymore.
There's a survey which has just been out, that there will be more than 15 million bloggers at the end of 2005. So I don't think it will be limited to geeks or people who like technology, it's not anymore, really. It's human resource professionals, it's kids..
We have 2 million weblogs in France already, so it's kind of amazing.
Basically anybody with something to share. We all have something to share and the key thing is for people to learn it, to understand why.
I have a lot people who tell me how do you find the time?
How do you find an hour or two per day to blog and read of blogs?
Because it's not only writing, it's reading the others. And basically you have to have understood what it is in it for you, what it brings to you.
And I would always advise to do it one month, two months, or three months to try and, everyday almost, and people then can start commenting your blog.
On mine, for example, I have two thousand notes, and eight thousand comments, so if you think about it, I have four times the people write on my blog than myself.
So it's written by the people, you become a place where you talk about something. Like mine is about entrepreneurship, about Europe and about blogs, of course."

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